Increasing product familiarity reputation of Vi-Spring

Background
Quality bed manufacturer Vi-Spring operates on the basis of the philosophy that the right bed can change someone’s life. All beds are made by hand and to order and are therefore extremely comfortable.

Approach
In order to introduce Vi-Spring to high end consumers, Het PR Bureau organises, among other things, press trips to London and Plymouth (UK). Journalists themselves test the beds, learn about the production techniques and speak with prominent experts regarding night rest and bedroom decoration.

Result
Following the press reports, there were publications for example in De Telegraaf and in luxury magazines such as ELLE Wonen and Eigen Huis & Interieur.

Partners
Intensive cooperation with the Belgian PR agency PRP.