Edet freshness during the Nijmegen Annual Four Day Walking Event

Background
For toilet paper producer Edet refreshment is a starting-point. In line with this, the Edet Refreshment Service is offered every year to pep up walkers both mentally and physically during the Nijmegen Annual Four Day Walking Event.

Approach
Het PR Bureau asked skating coach and former Olympian champion Gianni Romme to pep up walkers mentally and assist them with a sponge, towels and good advice. The printed media, radio and TV are invited to be present with the refreshing performance of this sportsman.

Result
The PR stunt resulted in publicity in various national and regional newspapers, television and radio programmes and online media. A professional film in which various walkers, Gianni Romme and Edet are speaking has popped up on dozens of websites.