Increasing product familiarity of Roland Berger Strategy Consultants

Background

Roland Berger Strategy Consultants is one of the top five international strategy consulting firms. In 2002 the company came to the Netherlands and we started the communication activities on this market. Our aim is to be bracketed together with McKinsey and the Boston Consulting Group within five years.

Approach

Through the mediation of specialist journalists and experts of Roland Berger by Het PR Bureau, Roland Berger Strategy Consultants has become an active discussion partner in the b2b media. People PR for individual MT members gives an own look to the company and a professional voice in the media.

Result

Roland Berger is increasingly becoming a popular expert in the field of strategic advice. Every quarter thirty to fifty high profile publications are generated, including several front pages. An extensive media network has been built up through the proactive approach. Roland Berger publishes, for instance, about energy, automotive and health issues.