Expert profiling Hay Group

Background

Hay Group is an international research and consultancy firm in the field of strategy, organisation and Human Resources. This expert wants to actively participate in social discussions about themes that are relevant for them.

Approach

Het PR Bureau generates content-related free publicity through opinion articles, research and interviews in national (specialist) media. Furthermore, Hay Group will become more visible as an expert by actively participating in and organising debates and panel discussions (www.hgvs.nl).

Result

Publicity in relevant top ten media, including FD, Volkskrant and BNR and increasing the number of media relations. The increased visibility results in a constantly growing reputation.