Background

The Ministry program for Youth and Family started the ‘Campaign Approach Child Abuse’ in spring 2009. This two year campaign encourages Dutch civilians to be alert for signals of Child abuse. Please go to www.watkanikdoen.nl if you suspect child abuse.

Approach

Het PR Bureau is responsible for the development and coordination of the PR-strategy, for both the national and regional roll of the ‘Campaign Approach Child Abuse’. Het PR Bureau already started at the end of 2008: all Dutch media were approached with a press mailing where Minister Rouvout announced the new public campaign.

March the 23rd 2009 the national ‘Campaign Approach Child Abuse’ was launched during an official press conference. For the rest of 2009 Het PR Bureau manages a spread but consistent attention in all media target audiences, and a regional roll of the campaign.

Results
Up till June 2009 there were more than 250 publications in national, regional and local daily- and weekly newspapers, and attention was given to the campaign by Radio 1, NOS Journal, RTL News, De Wereld Draait Door, SBS 6 – Hart van Nederland, RTV Utrecht and about 30 online publications.

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Partners
Collaboration with advertising agency ComBat and media agency ZIGT.

Het PR Bureau is een jong pr-bureau op de Keizersgracht in Amsterdam. Het PR Bureau is gespecialiseerd in Corporate, Marketing en Crisis PR en houdt zich onder andere bezig met positionering, strategievorming, productintroducties, profilering van topmensen, ghost writing, event organisatie, woordvoering en crisiscommunicatie. Het PR Bureau werkt voor merken en bedrijven als Coca-Cola, Hay Group, Edet, Bacardi, Roland Berger Strategy Consultants en ING.

Het PR Bureau is op zoek naar een ambitieuze enthousiaste stagiair(e) met een neus voor nieuws. Wij bieden meeloopstages voor een periode van (bij voorkeur) zes maanden. De stagiair(e) van
Het PR Bureau is WO- of HBO student en heeft als belangrijkste taak het hands-on ondersteunen van het PR team bij het uitvoeren van uiteenlopende PR-projecten. De vaste taak die hierbij hoort is het beheren en analyseren van de publiciteit voor onze opdrachtgevers.

Het PR Bureau biedt gelegenheid om direct op klantprojecten te werken. Zo kan er mee worden gewerkt aan de organisatie van evenementen of het begeleiden van merkintroducties, maar kan een stagiair(e) ook betrokken zijn bij de lange termijn pr-strategie voor de klant of het uitvoeren van marktonderzoek. De inhoudelijke diepgang is hierbij sterk afhankelijk van het functioneren en eigen initiatief.

Durf jij het aan?
Stuur dan vóór donderdag 24 december aanstaande je motivatiebrief inclusief CV naar mendy@hetprbureau.nl of bel (020)6702232.

Het PR Bureau
Keizersgracht 620
1017 ER AMSTERDAM
www.hetprbureau.nl

Background
Roland Berger Strategy Consultants is one of the top five international strategy consulting firms. In 2002 the company came to the Netherlands and we started the communication activities on this market. Our aim is to be bracketed together with McKinsey and the Boston Consulting Group within five years.

Approach
Through the mediation of specialist journalists and experts of Roland Berger by Het PR Bureau, Roland Berger Strategy Consultants has become an active discussion partner in the b2b media. People PR for individual MT members gives an own look to the company and a professional voice in the media.

Result
Roland Berger is increasingly becoming a popular expert in the field of strategic advice. Every quarter thirty to fifty high profile publications are generated, including several front pages. An extensive media network has been built up through the proactive approach. Roland Berger publishes, for instance, about energy, automotive and health issues.

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Background
For toilet paper producer Edet refreshment is a starting-point. In line with this, the Edet Refreshment Service is offered every year to pep up walkers both mentally and physically during the Nijmegen Annual Four Day Walking Event.

Approach
Het PR Bureau asked skating coach and former Olympian champion Gianni Romme to pep up walkers mentally and assist them with a sponge, towels and good advice. The printed media, radio and TV are invited to be present with the refreshing performance of this sportsman.

Result
The PR stunt resulted in publicity in various national and regional newspapers, television and radio programmes and online media. A professional film in which various walkers, Gianni Romme and Edet are speaking has popped up on dozens of websites.

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Background
In order to increase the appreciation of women in sports and inspire a new generation of female athletes, NikeWomen will start the pan-European campaign Here I Am in 2008. This is an excellent opportunity to increase the connection between women, sports and Nike on an international level.

Approach
Het PR BUreau is responsible for developing and coordinating the PR strategy for the EMEA region (Europe, the Middle East and Africa). This international PR campaign starts with consumer research among 10,000 European women to investigate the impact of sports on their life. The press information on the basis of this research is supported by calling in top athletes from various countries as enthusiastic ambassadors.

Result
More than 400 publications throughout Europe, including titles in the Netherlands such as ELLE Girl and Spits, about women, sports and Nike.

Partners
Cooperation with advertising agency Wieden+Kennedy.
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Background
Quality bed manufacturer Vi-Spring operates on the basis of the philosophy that the right bed can change someone’s life. All beds are made by hand and to order and are therefore extremely comfortable.

Approach
In order to introduce Vi-Spring to high end consumers, Het PR Bureau organises, among other things, press trips to London and Plymouth (UK). Journalists themselves test the beds, learn about the production techniques and speak with prominent experts regarding night rest and bedroom decoration.

Result
Following the press reports, there were publications for example in De Telegraaf and in luxury magazines such as ELLE Wonen and Eigen Huis & Interieur.

Partners
Intensive cooperation with the Belgian PR agency PRP.

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