Frank van de Koppel to HPB (Het PR Bureau)
HPB (formerly Het PR Bureau) welcomes digital content strategist Frank van de Koppel as part of the Strategy & Creative team led by Wilmar Tax. Van de Koppel previously worked as a digital strategist for companies such as Porsche, BMW, Volkswagen Group, Netflix and Vodafone focussing on social media, content and digital. At HPB he will use his expertise for effective online visibility and findability of the agency’s brands. With the arrival of Van de Koppel, HPB firmly commits itself to the combination of data-driven PR strategies, content and effectiveness.
HPB strengthens team with digital content strategist Frank van de Koppel
Van de Koppel (28) worked on client’s side as a digital strategist at online platform Springest. He also gained experience at the integrated media agency MEC (now Wavemaker), creative social and digital agency TLGG (Torben, Lucie und die Gelbe Gefahr) in Berlin and digital communication & content agency rethink.
“I believe that brands which have a strong personality and listen carefully to their target audiences are able to make a difference. During my career I have mainly supported brands with social, digital and content. PR is now part of that as well. ‘Why would you want to see, follow and share a certain brand?’ has always been the leading question in my work. The earned first focus of HPB is part of that same world and something I fully agree with. I’m really looking forward to working for wonderful brands such as KPN, Fit For Free, Beiersdorf and Huawei”, says Frank van de Koppel.
Jacqueline Bosselaar, CEO and founder of HPB, agrees: “We are very pleased with the arrival of Frank. We create stories and content that people and media want to share. Brands and organisations can no longer buy the attention, hearts and time of consumers; they have to earn it. This means that our starting point is ‘earned first’ and that our approach is then translated for owned, social media and/or paid channels. Together with Frank we will take our work and our clients to the next level.”
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