We have a new client: Specsavers! The family company has asked us to manage their corporate, consumer and lifestyle PR. Wieteke van Hunnik, Head of PR & Communications at Specsavers about the new partnership: “We are continuously working on expanding our position as an accessible specialist for eye care and hearing care. Because of this, we have searched for an agency that can realise these objectives through PR. We are convinced that Het PR Bureau’s creative and strategic approach will help us achieve these ambitious goals and help our brand continue to grow.”
Vivijan Steenhuis, our account manager for our new client Specsavers: “Specsavers is an international player with an impressive history. In our pitch, we demonstrated our agency’s core strengths: combining years of marketing and corporate PR experience with the skills of a creative agency. We are very enthusiastic about working for Specsavers and we are motivated to make the brand even stronger.”
Specsavers is a fast-growing retail chain with 125 opticians and hearing care stores in the Netherlands. The stores are joint ventures managed by local shop partners. The British family company has been active in the Netherlands since 1997 and the brand’s mission is to offer qualitative and affordable eye care and hearing care for all consumers. In 2015/1016, Specsavers Netherlands realised a turnover of more than €127 million.
In the upcoming years, Specsavers aims to play a more prominent role in the primary eye care and hearing care sector and to strengthen its position in the market. The retail chain is the largest educator of qualified opticians in the Netherlands. In order to guarantee quality of service and business equipment, each store is linked to a hearing care professional registered at Stichting Audicien (StAr).
An unprecedented focus on innovation means that Specsavers stands for high-quality products and services at the cutting edge of medical care, fashion and technology. Through the foundation ‘Specsavers Steunt’ and by supporting local charities, the company shows its involvement in society.
Wilmar's Web Summit: Final day highlights
From building a new global money making machine to taking responsibility
Wilmar's Web Summit: Opening Day Highlights
In the upcoming days I will cover the highlights I have seen at the Websummit, according to Reuters the biggest tech conference in Europe and the Guardian calls it the…
Effective marketing today is PR driven
Today effective marketing and communications need a different approach. We can no longer simply buy the hearts, time and attention of people. Today we have to earn it!