Het PR Bureau introduces food podcast ‘Crunch’
Het PR Bureau and MarketingTribune are launching the podcast serie ‘Crunch’. In every episode, culinary journalist Marcus Polman interviews the movers and shakers from the world of food, drink and hospitality about the subject of food marketing and media.
What’s cooking in the world of food marketing, is the subtitle of the podcast. The podcast can be found on MarketingTribune’s Food & Retail platform and the social channels of Het PR Bureau. Bart van Olphen, founder of Fish Tales, stars in the first edition. He explains how he continues to build his successful business for sustainable fishing and the importance of content marketing during the development of his international brand. Future guests of Crunch will be amongst others: Isabel Boerdam (De Hippe Vegetariër), Remco van Kamp (W Amsterdam’s General Manager) and Hiske Versprille (food critic at de Volkskrant).
“Over the past few years, both the media and consumers’ interest for food and drinks has grown exponentially”, says Polman. “Brands are challenged to expose themselves on topics such as sustainability, the origin of products and health. In this series we let marketing and PR professionals from the world of food, drinks and hospitality as well as inspiring culinary journalists, food bloggers and influencers explain their vision. What I like about a podcast is that you and your guests can really take the time to discuss in depth.”
Het PR Bureau worked together with MarketingTribune to produce this series. The agency has a creative strategic collaboration with Polman since July. The collaboration fits the approach of Het PR Bureau: connecting PR advisors, creatives and strategist with experts in the field. Toon van Loock, managing director of Het PR Bureau is responsible for the food accounts: “This way, we inspire and ‘feed’ each other and we can offer food related clients access to specialistic branche know how and a strong food network.”
The podcast series is part of a bigger package of services that the agency develops for their food clients. The services consists of tailor made trend reports, organising food trend tours, meetings about brand strategy, reviews of food products and access to the unique food network that the collaboration with Polman provides. ‘Stars of Tomorrow’ is a special service package for starting businesses. This service is specifically tailored to the needs of start ups and scale ups for professional support for their PR and marketing.
Strong at food & hospitality
Het PR Bureau is specialised in marketing and corporate PR, brand and reputation management and influencer marketing. Some of their clients within the food industry are W Amsterdam, Pestana Hotel Groep, HelloFresh, Bar-le-Duc, Sligro, TheFork (Tripadvisor), Kraft Heinz, Pepsico Future Brands, Sweets Hotel, VEN Amsterdam and Rotterdam and ZON (a collaboration between vegetable and fruit growers).
About Marcus Polman
Marcus Polman is the founding editor of the online food magazine FavorFlav and the Food Top 100, the annual election of the most controversial personalities in the Dutch field of food and drinks. He is the initiator of the Culiperslunch, a yearly media event for food journalists, bloggers and influencers and premium brands in the food industry. He was also a judge on the television show MasterChef Holland and co-owner of The Rough Kitchen (Foodhallen, Amsterdam) and Vet Lekker Streetfood.
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