Het PR Bureau scores Decathlon

Decathlon and Het PR Bureau are going to tackle sport excuses together. In 2019 Decathlon kicks off a new campaign to refocus the goal of sporting: from chasing results to having fun.

After an intensive pitch period Decathlon chooses Het PR Bureau for a structural interpretation of their marketing and PR activities. The sports retailer kicks off 2019 with a brand new campaign, aiming to reset the focus of sporting from result driven to fun. This is the focus for all 2019 campaign activities. In Het PR Bureau Decathlon found a partner to make it more appealing to just go out and sport. The partnership officially started mid December (2018).

Everybody sports

Decathlon makes sports accessible to the whole world. For more than 40 years the sports store chain has introduced innovative and affordable products that take both physical and mental barriers to sport away. The snorkel mask - goggles with a breathing tube incorporated - or the well-known pop-up tents by Quechua, are both examples of innovation by Decathlon to encourage an active lifestyle.

Stories with impact

Decathlon started a platform, SportenmetDecathlon.nl (Sporting with Decathlon), to bring sports and sporters even closer together even more. The platform provides sport advice, local sport activities and events, inspiration and more - all provided in cooperation with local sports clubs and associations.

Daan Zijderveld, Brand Director at Decathlon: “We want to make sporting accessible to as many people is possible and stimulate them to take on an active lifestyle. Sporting is for everyone, young and old, experienced or inexperienced. It doesn’t really matter, as long as you do it. And have fun doing it. We found a good partner in Het PR Bureau to translate this relevant subject into motivating content and stories to finally get people of that couch.”

Toon van Loock, account manager at Het PR Bureau: “Our sport hearts are bursting with enthusiasm to get started for Decathlon. It offers great opportunities to get everybody to do sports.”

About Decathlon

Decathlon is the biggest sports retailer in the world. The chains offers products for over 65 sports. Besides team sports products the retailer has a wide range of products for biking and outdoor enthusiasts. Decathlon's main mission is to make sport accessible to as many people as they can. They offer quality for the lowest price possible. Decathlon has 16 stores in the Netherlands (Amsterdam, Kerkrade, Best, Apeldoorn, Leeuwarden, Breda, Rotterdam (2), Arnhem, Eindhoven, Den Haag, Alkmaar, Tilburg, Enschede, Roermond en Utrecht) with more to come.