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Storytelling Principles: Antagonist (#5)
Antagonism as a storytelling principle is well known and there's more than meets the eye. Let's take a look at both.
Storytelling Principles: Controlling Idea (#4)
The power of transformation starts with a simple description. "Controlling Idea" is a powerful tool from the Storytelling Toolbox to sharpen your thinking and steer it into the right direction.
Storytelling Principles: Inciting Incident (#3)
You might be able to argue there has never been a more globally impactful inciting incident than with Covid-19 in 2020. On the other hand you also might say it…
Storytelling Principles: Character Arc (#2)
A lot of brands, companies are in transition in some way shape or form. Using Robert McKee's storytelling principles and with three diverse examples we want to give you some…
Lyre’s chooses HPB for brand introduction
Amsterdam, 12 October 2020 - Alcohol-free drinking, or NoLo, is gaining popularity. The new brand Lyre’s is tapping into this trend with a comprehensive range of non-alcoholic spirits and liqueurs.…
ASICS chooses HPB
Amsterdam, September 2020 — ASICS has chosen HPB (Het PR Bureau) as partner for PR and storytelling in the Benelux after an intensive pitching process. Together with the creative agency,…