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Effective marketing today is PR driven
Today effective marketing and communications need a different approach. We can no longer simply buy the hearts, time and attention of people. Today we have to earn it!
Only Talk Once You've Walked
Why Consultancy entering the Marcom industry is not a threat (but a Gift from Heaven)
A while ago I saw a Cannes Lions talk, presented by Warc: “The Future of Strategy”. Warc did an extensive piece of research amongst strategists (N=800). One of the results…
Wilmar's Web Summit: Opening Day Highlights
In the upcoming days I will cover the highlights I have seen at the Websummit, according to Reuters the biggest tech conference in Europe and the Guardian calls it the…
I have a Point of View, therefore I am
One of the main themes from this year’s Web Summit is best described through this take on Descartes’ “je pense, donc je suis” (I think therefore I am). This sentence…
A Paris press trip with Huawei
This week Huawei introduced the HUAWEI P30 Series. To celebrate this launch we traveled to the French capital and thoroughly tested the phone’s camera during a Photography Experience Tour.