News

Wilmar's Web Summit: Opening Day Highlights

In the upcoming days I will cover the highlights I have seen at the Websummit, according to Reuters the biggest tech conference in Europe and the Guardian calls it the…

I have a Point of View, therefore I am

One of the main themes from this year’s Web Summit is best described through this take on Descartes’ “je pense, donc je suis” (I think therefore I am). This sentence…

Why Consultancy entering the Marcom industry is not a threat (but a Gift from Heaven)

A while ago I saw a Cannes Lions talk, presented by Warc: “The Future of Strategy”. Warc did an extensive piece of research amongst strategists (N=800). One of the results…

A Paris press trip with Huawei

This week Huawei introduced the HUAWEI P30 Series. To celebrate this launch we traveled to the French capital and thoroughly tested the phone’s camera during a Photography Experience Tour.

Yotam Ottolenghi at the Crunch table

Yotam Ottolenghi, does he need any introduction? This British Israeli chef and culinary superstar has been praised for is dishes starring veggies for years. That tahini, za’atar and pomegranate molasses…

135 years of innovation: welcome Beiersdorf!

We zijn 2019 officieel begonnen! En dat betekent dat we van start zijn gegaan met de marketing- en corporate PR-activiteiten voor Beiersdorf Nederland. Met 135 jaar ervaring en intussen acht…