News

We need more Long again (after lots of short)

Short term thinking might have saved some of us, but we need to turn back to adding long

Effective marketing today is PR driven

Today effective marketing and communications need a different approach. We can no longer simply buy the hearts, time and attention of people. Today we have to earn it!

Only Talk Once You've Walked

Why Consultancy entering the Marcom industry is not a threat (but a Gift from Heaven)

A while ago I saw a Cannes Lions talk, presented by Warc: “The Future of Strategy”. Warc did an extensive piece of research amongst strategists (N=800). One of the results…

Wilmar's Web Summit: Opening Day Highlights

In the upcoming days I will cover the highlights I have seen at the Websummit, according to Reuters the biggest tech conference in Europe and the Guardian calls it the…

I have a Point of View, therefore I am

One of the main themes from this year’s Web Summit is best described through this take on Descartes’ “je pense, donc je suis” (I think therefore I am). This sentence…