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From press release-station to lead agency
On media rules-of-thumb in need of an overhaul
Dream Crazy, until you want a baby
"The moment that as an organization you truly embrace collaboration, and even actively pursue it as a way to make your company future-proof, you let the world see the sincerity…
5 Tips to regain trust in influencer-marketing
Influencer marketing is highly effective. But how can it help your brand maintain (or regain) trust and enhance its reputation?
Purpose is today’s big marketing opportunity
The future of credible purpose marketing lies in the hands of the Chief Purpose Officer.
How a pizza chain provides the perfect example of purpose marketing
Paving for Pizza is a pioneer in bringing a brand and its community closer together, and in harmonising branding and reputation management.
McCann should return all it's prices for Fearless Girl
My PR heart was stolen by this campaign, but then almost broken by its creators. It’s time agencies returned their awards if they break their creative promises.