W Amsterdam: the rise of a world class hotel

W Hotel 2019

Everybody should know that The Netherlands has a new luxury hotel!

Amsterdam has a brand new hotspot: the world famous W Hotel has opened a new location in the heart of Amsterdam, right next to the Royal Palace. Something all lifestyle media, influencers, celebs and news media got to know!

In 2016 we were the pr partner for the introduction of W Amsterdam. And we continue to introduce even more people to this amazing hotel.

Approach

The year 2016 was all about openings: two locations at Spuistraat, a rooftop pool, the Away Spa. One event more spectacular than the other. We took care of guestlist and made sure the relevant journalists, bloggers, celebs and influencers were there. In between all these parties we invited journalist and influencer to stay at the the hotel for a night. Because there is no better way to introduce people to the flamboyance of W Amsterdam than to experience it yourself.

Results

W has definitively established their name in the Netherlands. From magazines such as LINDA., JAN, Glamour, Vogue to newspapers like Het Parool and Metro: the new hotel was all over the news. Even TV crews - e.g. Shownieuws - were regular guests to report the festivities and events.

"Never a dull moment"

Isabelle

PR Specialist

W Amsterdam is the cosmopolitan hotspot of our capital. An exciting client to work for, never a dull moment. In a half year’s time we’ve opened a rooftop pool, took care of the media for a yoga event and introduced the ‘Bank building’ and its spa to the press.

Relevant cases