Get The Flow wins 5 Lions in Cannes
This week, Vodafone’s Get The Flow campaign (in collaboration with DDB & Tribal Amsterdam, Maak, MEC, WeFilm and Awful Men), has won five (!) awards during the Cannes Lions International Festival of Creativity. The campaign was also rewarded with a Lion in the PR category. It is the first time that Het PR Bureau has won this prestigious award. Vodafone’s campaign was nominated nine times. One category still has to name its winner.
Next to a bronze Lion in the category ‘PR’, the Get The Flow campaign won two bronze Lions in the category ‘Promo & Activations’, as well as winning a Lion in the categories ‘Media’ and ‘Entertainment for Music’. The category ‘Sound Design’ still has to name its winner.
Camiel Overgaauw, account manager and partner: “Vodafone succeeds time and time again in highlighting social issues that are connected to technology. They’ve shown this with the Street Messenger campaign, the Back to School campaign and now also with their most recent Get The Flow rap app. There’s a fine line between Vodafone as a commercial brand and as a pioneer in highlighting social issues, but they are able to strike the right tone and open dialogue due to their open attitude. Something that is subtle and impressive at the same time. It’s fantastic that this campaign has also received international acclamation.”
Get The Flow is an app that helps children with a stutter to practice their speech in a cool way. Through various rap exercises in various paces, teens can simultaneously train their speech technique and rap skills. The campaign was launched together with Ali B and Miss Montreal and was highly visible in the media. RTL Late Night was one of the many media platforms to pay extensive attention to the issue. You can watch the item below.
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